ADIDAS

#SportNeedsASpace

Adidas has been selected as #5 in the Global 100 Most Sustainable Corporations in the World Index report in 2016, and has become a global role model for many corporations, specifically those in the sports wear industry.

This project was a mock-up ad campaign for Adidas and their sustainability initiatives.  The goal of the campaign was to raise awareness among Millennials about Adidas' commitment to sustainable business practices. Their long-term goal is for consumers to associate Adidas with social good and make a purchase decision accordingly. In the short term, they want to drive clicks to sustainability-related content on their website.

Disclaimer: I do not own any of the photos or logo.